Ian Bogost – Gamification is Bullshit

Game designer Ian Bogost comes out swinging in this pointed post about the lesser aspects of gamification – primarily its appropriation for business purposes.

“I’ve suggested the term “exploitationware” as a more accurate name for gamification’s true purpose, for those of us still interested in truth. Exploitationware captures gamifiers’ real intentions: a grifter’s game, pursued to capitalize on a cultural moment, through services about which they have questionable expertise, to bring about results meant to last only long enough to pad their bank accounts before the next bullshit trend comes along. “
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